New Patients
111
Up from 99 in June and 72 in July 2025, giving the clinic its strongest month since January.
01
Summary
What happened in July.
An overview of patient growth, enquiry flow, phone demand, and the paid channels that drove the strongest measurable movement through the month.
Tracked Leads
47
34 leads finished won, with total tracked volume up 27.0% month over month.
Call Demand
232
161 calls were answered, while overall phone volume rose strongly from 192 in June.
Website Traffic
1,391
Traffic improved 7.2% versus June, with paid channels still leading the visit mix.
02
Learned
What July showed us.
The month reinforced that demand is growing across multiple touchpoints, but the biggest performance gains now depend on cleaner attribution and stronger handling after the enquiry lands.
Demand lift
Patient and lead volume improved together.
July did not rely on one isolated metric. New patients, leads, calls, and website visitors all moved up together versus June, which points to broader demand strength rather than a single-channel spike.
Paid efficiency
Google Ads produced a stronger commercial month.
Search volume was slightly lighter than June, but conversion efficiency improved materially, with 73 conversions at $24.99 per conversion. That suggests the traffic arriving in July was more qualified or converted more cleanly.
Phone opportunity
Call growth came with recoverable demand.
Calls rose by 40 month over month, but 71 calls still finished missed or in voicemail. There is clear upside in tighter call capture before pushing harder on volume.
Attribution gap
Lead source clarity is still the biggest attribution gap.
42 of 47 leads were still recorded as unknown source. The clinic can see stronger demand and stronger outcomes, but channel-level lead attribution remains the main gap to close.
03
New Patients
New patient history and current pace.
July lifted back above the recent high-90s run rate and now sits well ahead of the same month last year.
July 2026
111
July performance
June 2026
99
June comparison
Peak month
145
December 2025
2026 Jan to Jul
753
Total across the first seven months of 2026
New Patient Numbers by Month
The history table shows monthly new patient performance across 2025 and 2026, with July 2026 highlighted.
High point: 145
| Month | 2025 | 2026 |
|---|---|---|
| January | - | 136 |
| February | - | 98 |
| March | - | 104 |
| April | - | 106 |
| May | - | 99 |
| June | 58 | 99 |
| July | 72 | 111 |
| August | 82 | - |
| September | 58 | - |
| October | 78 | - |
| November | 119 | - |
| December | 145 | - |
Month-on-month
July broke above the recent plateau.
After two straight months at 99, July rose to 111 new patients. That is the strongest result since January and suggests the clinic converted more of the demand being generated through the middle of the year.
Year-on-year
July was materially stronger than last year.
July 2026 finished at 111 versus 72 in July 2025, which is a 54.2% year-on-year improvement and a strong sign that acquisition is outperforming the comparable prior-year month.
Commercial view
The task now is to hold triple-digit consistency.
With 753 new patients recorded across January to July, the clinic has built a strong base. The next step is turning July's stronger lead and call volume into a repeatable monthly level above the low-100 range.
04
Leads
Tracked enquiries and outcomes.
July produced more tracked leads than June and a much stronger won count, although most records still carried unknown source attribution.
Total leads
47
Tracked leads increased from 37 in June.
Won
34
Won outcomes were the clearest lead-stage strength in July.
Lost
7
Lost volume fell sharply from June's 19.
Lead value
$11,748.91
Combined value across all July opportunities.
Lead source mix
Lead stage outcome
Common themes
The lead notes that carried clear treatment context were weighted toward emergency demand and routine care enquiries in July.
Emergency-related
6
Routine checkup / clean
5
General / other treatment enquiries
3
Conversion quality
July leads converted more cleanly than June.
The biggest improvement was not just volume. July added 10 more leads than June and shifted the lead mix strongly toward positive outcomes, with 34 won against only 7 lost.
Demand pattern
Urgent and general dentistry remained the strongest enquiry themes.
The identifiable lead notes were concentrated around emergency care and routine checkups / cleans, which is consistent with high-intent, near-term patient demand rather than low-urgency browsing behaviour.
Key risk
Attribution is still weaker than outcome tracking.
Even with stronger lead performance, 42 of 47 leads still lack clear source attribution. The clinic can clearly see the uplift in outcomes, but it still cannot confidently tie that uplift back to individual acquisition channels inside the CRM.
05
Calls
Phone demand rose strongly in July.
The clinic handled higher phone volume in July, with local search driving the largest share of calls and paid search contributing a smaller but high-intent call stream.
Total calls
232
Total tracked call volume in July, up from 192 in June.
Answer rate
69.4%
161 of 232 calls were answered across the month.
Avg answered call time
1:55
Average duration of answered July calls.
Longest call
13:16
The longest July call shows that some conversations were substantial, not just quick enquiries.
Call outcome breakdown
232Total calls
Answered
161
Missed
43
Voicemail
28
Caller type mix
Returning callers
134
57.8% of all July calls
First-time callers
98
42.2% of all July calls
Call source mix
Austral Smiles GMB
184
79.3%
Pool number
24
10.3%
Google Ads number
19
8.2%
Mobile
5
2.2%
The two Google Ads numbers combined produced 43 calls, equal to 18.5% of total call volume.
Top paid-call keywords
1
dentist
16
2
austral dentist
4
3
dental clinic austral
2
4
dentist austral
1
5
Other / unclassified
1
Among the 24 paid-search calls, core dentist-intent terms dominated the keyword mix.
Local demand
Google Business Profile remained the dominant phone driver.
184 of 232 calls came through the GMB number, so local search visibility continues to be the clinic's biggest single phone-demand source.
Paid intent
Paid search continued to create direct-call behaviour.
The Google Ads numbers generated 43 calls, and the keyword mix stayed tightly concentrated around core dentist-intent search terms. That is a strong sign that paid traffic is still reaching people ready to call rather than just browse.
Operational focus
Missed-call recovery is still a clear growth lever.
July's stronger demand also came with 71 unanswered outcomes across missed calls and voicemail. Even without adding more spend, better phone capture could convert more of the demand already being generated.
06
Meta Ads
Meta stayed efficient as a traffic channel.
July Meta delivery was still centred on low-cost traffic generation, with the main traffic campaign responsible for almost all click volume and the clearest share of website-driving activity.
Spend
$353.26
Lower than June while still maintaining meaningful click volume.
Clicks
961
The account continued to drive visits at a low average click cost.
Impressions
65,451
Delivery scale stayed healthy even with a smaller budget than June.
Average CPC
$0.37
Well below June's average click cost.
Campaign breakdown
1. Traffic campaign
929 clicks
Austral | Traffic - Landing Page View | Awareness | Video + Carousel delivered $305.53 spend, $0.33 CPC, and 40,741 impressions. This remained the clear July volume leader across Meta activity.
2. Awareness support
32 clicks
Awareness | Omnipresence delivered $47.73 spend, $1.49 CPC, and 24,710 impressions. This campaign added reach, but contributed only a small share of total click volume.
Efficiency
Meta became cheaper while staying useful.
Spend, impressions, and clicks all came down versus June, but the cost to win a click improved sharply to $0.37. July therefore looked more efficient as a traffic-buying month, even at a smaller scale.
Creative concentration
The account relied heavily on one traffic campaign.
The main traffic campaign generated 929 of 961 clicks, so performance is still heavily concentrated. That is working for efficiency, but it leaves less creative diversification if engagement softens.
Commercial view
Meta's role is still traffic generation, not tracked conversion.
July Meta activity showed 0 tracked conversions, so the value of the channel is still best understood through traffic generation and assisted demand rather than direct in-platform conversion measurement.
07
Google Ads
Search remained the strongest direct-response channel.
July search delivery stayed concentrated in the core search campaign and produced a stronger overall conversion outcome than June, despite slightly lighter traffic volume.
Impressions
2,071
Search visibility across July 1 to July 31, 2026.
Clicks
193
Lower than June, but still concentrated in high-intent search demand.
Conversions
73
A material lift on June's 53 total Google Ads conversions.
Spend
$1,824.14
Broadly in line with June's spend level.
CPC
$9.45
Higher than June, reflecting a costlier click environment.
Campaign breakdown
Search Campaign | Austral Smiles
193 clicks
$1,824.14 spend, $9.45 CPC, 9.32% CTR, 19 leads, 10 sales, and 2,071 impressions. These lead and sales outcomes are the campaign-level CRM actions recorded against the same July search campaign, while the broader 73 conversions above reflects total Google Ads conversion actions.
Commercial view
Google Ads converted more efficiently than June.
Even with fewer clicks, July produced 73 total Google Ads conversions at $24.99 per conversion and a 37.82% conversion rate. That is a materially stronger overall outcome than June's search efficiency.
Traffic quality
Lower volume did not weaken result quality.
Clicks fell from June, but conversion output increased. That usually points to stronger visitor intent, better post-click alignment, or both, rather than a simple volume-driven month.
Next focus
The best next gain is protecting this efficiency while scaling carefully.
July showed that the core search campaign can still produce strong direct response. The priority is to preserve conversion quality while testing for incremental volume, rather than forcing scale that erodes cost efficiency.
08
Website Traffic
Website traffic improved slightly in July.
Total site visitors lifted above June, with paid channels still leading the mix and organic traffic continuing to provide the strongest non-paid support.
Total website visitors
1,391
Total visitors were up 7.2% versus June's 1,298.
Top traffic driver: Paid traffic - 681.
Traffic mix
The website result in July was a modest recovery month. Traffic moved back up after the softer June reading, and the underlying mix stayed commercially useful because the largest share still came from paid channels and paid search.
Paid visits remained the dominant website driver across July, with both paid traffic and paid search contributing meaningful volume. That means over half of total site demand is still being actively generated rather than relying only on brand or organic discovery.
Traffic breakdown
09
Landing Pages
The new patient offer remained the clearest paid-call destination.
The same Google Ads landing-page structure remained in use through July, with attributed paid-call demand concentrated on the new patient pathway.
Primary page
New Patient Offer
24 paid-search calls were attributed to this page in July, making it the clearest paid-call destination in the current landing-page set.
Secondary page
Orthodontics Offer
The orthodontics page remained part of the paid-search pathway, although July call attribution did not show the same direct phone demand concentration as the new patient offer.
Commercial view
The clearest July evidence still favours the new patient offer as the strongest conversion page for paid-search phone intent. That makes it the most important page to protect, refine, and keep tightly aligned to high-intent search terms.
Next focus
The opportunity now is less about changing page structure and more about making sure call handling, enquiry follow-up, and paid-keyword alignment continue to support the traffic already arriving through the main page.
10
Wins
What went well this month.
July's strongest positives came from patient growth, a cleaner lead outcome mix, and stronger Google Ads conversion efficiency.
Win 01
New patient numbers lifted back into stronger territory.
July reached 111 new patients, up from 99 in June and comfortably above 72 in July last year.
Win 02
Lead outcomes improved, not just lead volume.
Tracked leads rose to 47, but the stronger signal was outcome quality: 34 won against only 7 lost.
Win 03
Google Ads delivered a stronger direct-response month.
July search generated 73 conversions at $24.99 per conversion, giving the clinic a more efficient paid-search outcome than June.
11
Action Plan
What we are doing next.
The August focus is to protect July's stronger demand while tightening the handoff from click or call into attended treatment and clear attribution.
1
Protect the high-performing paid-search pathway
July showed stronger Google Ads conversion efficiency, so the immediate focus is keeping the core search campaign aligned to high-intent keywords and the new patient landing page while scaling carefully.
2
Improve phone capture and missed-call recovery
With 71 unanswered call outcomes across missed calls and voicemail, there is still meaningful recoverable demand already in the system before pushing for more call volume.
3
Clean up CRM source tracking
July produced stronger lead outcomes, but 42 of 47 leads still carried unknown attribution. Better source capture remains the clearest reporting improvement for sharper budget and operational decisions.